Customer Growth & Lifecycle StudioSystems live / 24—7

Growthis engineered.

We turn customer signals into revenue through CRM, lifecycle, omnichannel and email infrastructure—designed as one connected system.

Convert / Engage / Retain / ReactivateScroll to enter the system ↓
● CRM STRATEGY● OMNICHANNEL JOURNEYS● DOMAIN WARMING● EMAIL DEVELOPMENT● DELIVERABILITY● AUTOMATION● CUSTOMER DATA● CRM STRATEGY● OMNICHANNEL JOURNEYS● DOMAIN WARMING● EMAIL DEVELOPMENT● DELIVERABILITY● AUTOMATION● CUSTOMER DATA
The operating system

Every signal knows where to go.

Not isolated campaigns. One decision engine across email, push, SMS, in-app and paid media.

01 / Capture
02 / Understand
03 / Orchestrate
04 / Optimise
INTENDED / JOURNEY_01Active
SignalPricing viewed ×3High intent
DecisionSegment & scoreRule matched
EmailPersonalised offerDelivered
PushReturn reminderScheduled
OutcomeCustomer convertedLoop closed
Eventproduct_viewed
Segmenthigh_intent
Next best actionoffer_01
System● operating
What we do

From strategy to send.

Built, not presented

Strategy you can actually launch.

We don't leave you with a deck. We build the production system, test it, ship it and make it measurable.

01 / Email systems

One design system. Hundreds of sends.

Reusable modules, responsive templates and content logic that let teams move faster without losing the brand.

Figma to HTMLDark modeESP readyQA
EMAIL / BUILDER● READY
02 / Deliverability

Reputation is infrastructure.

Domain architecture, authentication, IP and domain warming, volume control and monitoring—built before scale exposes the cracks.

SPF / DKIM / DMARCWarm-upMonitoringRecovery
DELIVERY / COMMANDDAY 18 / 30
mail.brand.com98%
news.brand.com96%
offers.brand.com94%
trans.brand.com99%
4domains active
100%authenticated
0critical alerts
The difference

Systems before campaigns.

Campaigns are what people see.Systems are what make them work.

Campaign-by-campaignOne-off execution
Lifecycle architecturea reusable customer system
Static segmentsWho a user was
Behavioural decisionswhat the user is doing now
Manual productionEvery send starts again
Modular operationstemplates, logic and components that scale
ReportingMetrics describe what happened
Feedback loopsignals that change what happens next

We build the layer underneath.

Data. Logic. Journeys. Content systems. Deliverability.

Selected systems

Built around the outcome.

Case 01 / Deliverability

Rebuilding delivery health.

80.1 → 99.3%
Delivery rate

Reworked sending logic, audience quality and deliverability controls to restore reliable email delivery.

Deliverability / Audience logic / Infrastructure
Case 02 / Engagement

Making relevance measurable.

28.2 → 52.3%
Open rate

Tightened lifecycle logic and audience selection to improve engagement while unsubscribe rate dropped from 0.6% to 0.3%.

Lifecycle / Segmentation / Email performance
Case 03 / Automation

Recovering users after payment decline.

Decline → Recovery
Behavioural automation

Built a real-time recovery journey triggered by failed payment attempts, routing users toward an alternative payment path instead of losing them at the point of conversion.

Trigger logic / Payment recovery / Automation
About INTENDED.

Senior thinking. Production hands.

Small enough to stay close. Experienced enough to architect the whole customer system.

INTENDED. brings strategy, CRM, creative, engineering and deliverability into one room. Fewer handoffs. Faster decisions. Work that survives contact with production.

Systems we build with
Customer.ioBrazeIterableKlaviyoHubSpotSendGridSmarticoMailgunMailchimpBrevoActiveCampaignAmazon SESMailjetPostmarkSalesforce
The next signal is yours

Tell us the outcome. We'll build the system.

Bring us the messy journey, the broken delivery, the slow production or the growth target. We'll show you what needs to exist between here and there.

hello@intended.studio